Introduction

We know your personal information is important. This policy explains, in plain English, what data we collect when you visit playhill.it.com, how we use it, and how you can control it. We follow UK GDPR and the Data Protection Act 2018 to keep your rights safe.

Information We Collect

What You Tell Us

• Account Details: Your name, email, username, password, and date of birth.
• Contact Info: Phone number and billing or address details you provide.
• Payment Data: Card or PayPal details, handled securely by our payment partners.
• Gaming Info: Your purchases, wishlist, reviews and play history to improve recommendations.
• Messages: Anything you send us via support tickets or feedback forms.

What We Collect Automatically

• Device Details: IP address, browser type, device model and operating system.
• Usage Info: Pages you visit, how long you stay, buttons you click.
• Performance Data: Download speeds and technical performance metrics to spot issues.

How We Use Your Information

• To Run the Service: Create your account, process orders, deliver games and provide help.
• To Communicate: Send you order confirmations, security alerts, updates, and answers to your questions.
• To Personalise: Suggest games you might like and tailor the site to your preferences.
• To Protect: Keep your account safe, detect fraud, and fix security issues.
• For Legal Reasons: Verify ages, comply with tax and other legal requirements.
• For Marketing (with your OK): Send deals and news—unsubscribe any time.

Why We Can Process Your Data

• Contract: To provide the services you asked for (e.g., deliver games you bought).
• Legal Duty: To meet UK laws (e.g., tax or age checks).
• Our Legitimate Interests: To improve our site and keep it secure.
• Your Consent: For things you agree to, like marketing emails—you can withdraw consent anytime.

Sharing Your Information

With Service Partners

We share data with:

• Payment providers for secure transactions.
• Cloud hosts to store and back up our data.
• Support platforms to manage help tickets.
• Email services to send you messages.
• Analytics tools to improve site performance.

For Legal Reasons

We may disclose data if required by law, a court order, or to protect our rights and users’ safety.

Business Changes

If playhill.it.com merges, is acquired or sells assets, your data may transfer as part of that deal, under the same protections.

Keeping Your Data Safe

We use strong measures to protect your information:

• SSL/TLS encryption on all pages.
• Secure servers with regular updates.
• Access controls and passwords for our staff.
• Regular security tests to find and fix holes.
• Fully documented response plan if a breach occurs.

Remember: No system is perfect, but we work hard to stay one step ahead.

Your Rights

You have control over your data. Under UK GDPR, you can:

• See Your Data: Ask for a copy of what we hold.
• Fix It: Correct anything that’s wrong.
• Delete It: Ask us to erase it, in certain cases.
• Limit Use: Tell us to stop using it.
• Move It: Get your data in a portable format.
• Object: Stop us using it for marketing or our own interests.

To use any of these rights, email [email protected]. We’ll reply within one month.

How Long We Keep Data

• Account Info: Until you delete your account or 7 years of no activity.
• Purchase Records: 7 years for legal and tax reasons.
• Support Chats: 3 years after a case closes.
• Marketing Consent: Until you withdraw or 2 years of inactivity.
• Technical Logs: 12 months to troubleshoot and secure our site.

International Transfers

Sometimes we use partners outside the UK. When we do, we make sure they follow strict rules (like UK-approved contracts) so your data stays protected.

Children’s Privacy

Our site is not for children under 13. We don’t knowingly collect data from them. If you think we have, please contact us and we’ll delete it.

Teen users (13–17) may need a parent’s say-so for some features, as UK law requires.

Changes to This Policy

We may update this policy when needed. If we make big changes, we’ll post them here, email you, and show a notice on site. Keep an eye on the date below.

Last Updated: June 17, 2025

Contact Us

Got questions or want to exercise your rights? Reach out:

If you’re not happy with our response, you can complain to the Information Commissioner’s Office at ico.org.uk.